You have known that a successful small business has a web presence to ensure an everlasting fame and wealth. Well, building your own website or paying for web hosting is not enough to secure a successful business online. If you have a website that is rarely noticed on the internet, do you think your business would survive within a year or two?
Website Essentials
Basically, you need some technical knowledge about website building in relation to sales and marketing. If you are too busy to do some research about these business technicalities, you can hire a website developer or an IT professional to work for the technical stuff in your business.
Whether you want to study proper website building or you are planning to hire freelancers or professionals to do the job for you, you should know that there are 8 elements that make up a successful website for lasting impact.
1. DOCTYPE Statement
2. Title Page
3. Meta Tags
4. Meta Description
5. HTML Code
6. The Home Page’s First Paragraph
7. Backlinks
8. Extra Pages Just for Links
The 5-Second Rule
So now that you have a website, your basic problem is how you will get more hits and traffic to your site daily. How could you be sure that your website is gaining fame and a unique value to the various personalities of visitors online? How can you be sure you will get more sales and revenues for more profits each day?
Thinking of how you would properly present the 8 essential website elements to generate more leads could answer all your questions for more success in your business. Try to put yourself in the shoes of a plain web surfer who merely looks for information or current trends. Remember that you only have an average of 5 seconds to look for the general impact of a website. If you think you do not need it or the website does not appeal to your tastes and preferences, then you automatically leave the site, right? So what does a successful website look like?
A Dynamic Website for a Successful Business
Wondering about why does your website gives you less hits than you expect it to be merely implies an error on the key elements here. A browser could help you present your site in the best possible way. It even ignores coding or programming mistakes. This kind of website may just appear troublesome as it may not clearly express or display everything you intend to portray.
On the contrary, web crawlers or robots could absolutely detect all these errors and would not ignore any coding mistake. This is the reason why your site may not be included or indexed on top directory listings which give your less or no traffic at all. What is even more frustrating about website building errors is that these web robots may not return to your site to update any corrections made.
Websites need not be fancy or full of videos and music that just annoy visitors and overlooks proper coding or ignore other key elements. Always emphasize the importance of the 5-second rule in your sales and marketing quest through a dynamic website presentation. Check your website regularly with the 8 essential elements being put together in proper function for search engine optimization and lead generation for greater sales and productivity.
