Graphic Design is not just about creating an attractive image or set of images which look pretty, it’s about creating a message which can be conveyed to a majority of potential clients and can be understood and interpreted easily by most people. For businesses it’s important that the logo design and consequent branding is easily transferred to marketing campaigns, whether digitally displayed or re-produced in magazines and newspapers and journals. It’s all about good communication of the message.
Many small companies buy cheap software in conjunction with an inadequate PC system and attempt the process themselves, in most cases, if they have had no specific training in the art or possess no artistic talent, consequently, they fail dismally and waste much time and money in the process. Worse, there are some who will not accept that the failure is personal to them and still do not arrive at the right conclusion only to make the same mistake over and over again. This is even true when simple artwork is required for print jobs for brochures, booklets and leaflets and so on. The presentation of the artwork is often not to the specification of the printer with things like crop marks and bleed missing.
A good professional design applied to products and packaging will often go a long way to the sale of the product, equally the opposite is true, a company could have the best product on the market but as history has shown us, the better marketing often wins through with a great deal of help from the well-designed logo and branding. The engagement of services from a reputable graphic design agency with a good track record will in itself pay dividends many times over. Time spent by well-meaning and money saving amateurs would be better spent on the things they are skilled at, whether the manufacture and production of their products or distribution or even sales leaving the cosmetic design aspects to others more capable than themselves.
So, as was pointed out earlier, good appropriate and eye-catching branding will help the product sell itself by visual communication. These days good branding and marketing has become essential, one only has to see TV advertising to realise the importance, most of us can remember the brand for a particular product before we even remember the company itself. A good Graphic Designer will be able to interpret the design requirements and branding and get these out the best advantages for the company and present it in the most ideal way to promote their products in any given medium.
Some companies specialise in graphic design but some enterprising and more creative enterprises are combining the techniques of a number of disciplines to further enhance their services and offer a greater range of marketing opportunities to their customers. These companies offer filming and editing to extend where the brand can be used and seen appropriately in company Showreels and videos for sites like YouTube and Facebook. Because these creative companies have a larger range of services which include video as well as graphic design, they can ensure the logo and rest of the branding can be ideally applied to both formats. Searches for these forward thinking enterprises on Google should produce an appropriate list to choose from.