Nowadays webmasters have different options for building websites. Among them, web creation software, Content Management Systems, HTML editors and plain text editors.
Content Management Systems (CMS) make sense for web developers, as well as for their customers. A CMS can free up much needed time for developers and save money for customers, simply by shifting routine content updating from the developer to the customer.
Perhaps the greatest advantage for customers is having the ability to decentralize web content maintenance. This is especially advantageous for large corporations and organizations. A content management system can offer the ability for customers to delegate roles throughout the organization, allowing the experts most qualified to write the content to actually update the web content themselves.
Another benefit content management systems provide customers and web developers is a mechanism for customers to make web updates without compromising the design layout and functionality of the site. Without a CMS, customers are often tempted to purchase web creation software solutions and have updates to their website done “in house”, often by non-technical staff. The results of this are often a broken web layout and a dysfunctional website.
A content management system eliminates this temptation while protecting the consistency of the branding, functionality, and design elements of the customer’s website. In turn, this alleviates the need for the developer to spend many countless hours fixing the customer’s misguided, however well-intentioned, website “redesigns”.
All this allows for customers to update their websites as quickly and as often as needed, keeping content fresh and relevant. This is a vitally important component to search engine optimization. Most CMS’s are also optimized to produce clean HTML code that is easily indexed by search engines, leading to a higher ranking in the various Internet search engines.
Another benefit provided by a content management system is that all content is stored in a database. This allows for content to be pulled into and formatted for any device, such as mobile devices and tablets. This flexibility permits its implementation on a wide variety of today’s digital mediums, as well as future technologies.
Content management systems allow customers to empower non-technical staff with the freedom and flexibility to update content when needed, eliminating the need to purchase expensive web creation software solutions and hiring in-house web developers. By turning over routine content editing to the customer, developers are able to devote more time to design and marketing. Customers save money that would normally be spent on website maintenance. These factors make a content management system a win-win for both web developers and customers.
